Do Emojis Belong in Your Brand Messaging?


Lately there’s been a lot of focus on the bright yellow faces that hide beneath our standard mobile keyboards.

Emojis are taking center stage in the world of digital content, and brands are taking notice. So much so that they’re being used in content and brands are even creating their own unique emoji keyboards. Because of their popularity, it’s easy to want to jump right into the fray, but is your brand ready to take on such a trend? Here are 3 questions to think about before selecting those smileys.


Who’s your target audience?

Emojis though popular in use, have the tendency to skew young. A few accents ever so often can work well, showing your brand is up on the latest trends, but an abundance of these colorful characters could turn off an older audience. Think about who you’re targeting and do some market research on whether or not your consumers would mind a little extra color in their content.


What type message are you relaying?

Are you publishing a press release? A serious news update? A funny infographic? Is your content emoji related? These are all questions to consider while determining whether or not emojis are appropriate for the type content you’re producing. Emojis are meant to display emotions and can drastically alter the tone of your message, so if you’re considering using them at all, choose carefully while keeping in mind the exact story you intend to tell.


How do you plan on using them?

An emoji functions as any other keyboard character and can be placed anywhere text is found, from the headline of an article down to the footer of a page. The placement of your emojis is just as important as how you expect them to function. Are they meant to accentuate an article, emphasize a point, or tell an entire story? Don’t skimp on the placement planning as a wrong move could make or break your piece.


A picture tells a thousand words, so it’s no surprise that emoticon use has exploded online. In what unique ways have you seen brands use emojis?


Posted on December 10, 2015 in Branding, Marketing

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About the Author

Krystal has worked in various areas of publishing over the past seven years. From print books to digital publications, Krystal has stepped into a variety of roles; writer, editor, photographer, graphic designer and marketer; for both small and large scale projects & publications. She holds a masters degree in print and digital publishing and has an extensive background in social media marketing and management, both of which enable her to consult and aid clients as they build and maintain a solid digital presence.

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